Pic's peanut butter

What peanut butter taught me about life

Recently I was at a conference where I heard peanut butter guy, Pic Picot speak.  As he told his story, from making his first jar of peanut butter using his mum’s recipe, to becoming a peanut butter mogul, manufacturing 20,000 jars of Pic’s Peanut Butter every day, I couldn’t help but feel inspired.

But it wasn’t the number of units he’s sold, or the fact that Pic’s delicious delights can now be found in stores all over the world that inspired me. Nor was it the fact that Pic achieved all this whilst coping with eyesight condition macular degeneration. As he stood on the stage with a beaming smile, sharing his peanut buttery adventures, the source of my inspiration was oozing from his every pore..


I’ve never heard anyone be that passionate about peanut butter. Actually, it’s been a long time since I’ve heard anyone be that passionate about anything. Pic sold the first jars of his delicious zero-sugar peanut butter down at the local markets in Nelson, most likely giving away as much in free samples as he sold, because he loves the stuff so much and just wants us to try it. When he speaks about peanut butter and the empire he and his team have created, it’s like watching a kid in a sandpit, joyfully up to his elbows, mixing and building, excited about what he might create next.

The passion is contagious, extending out to his team. After his talk, when I mentioned to Pic’s distribution manager that my local New World didn’t have Pic’s almond butter on the shelf she was immediately on the case. ‘We can’t have that’ she said. ‘We don’t want anyone missing out!’

All of this passion got me thinking. What am I that passionate about? Anything?  Certainly there was a time in my life when I was passionate about singing, and that passion enabled me to achieve a whole lot more than I thought I was capable of (more on that here).

But what now?  I’ve never really been a believer in the ‘find your passion’ cliche, but surely there’s something out there for me that I can be really excited about.  I want that ‘Pic’ feeling too, digging happily in the sandpit, creating new worlds and adventures.

However, I’m not panicking.  Pic was 55 when he sold his first jar of peanut butter – living proof that dreams are there for the taking at any age.  I’m pretty sure my next adventure is just around the corner. And I bet yours is too.

Until next time,

Lisa x

PS:  If you haven’t tried Pic’s Peanut Butter yet, you’re missing out … it’s REALLY delicious – made out of roasted peanuts and salt -and that’s it!  Check it out here or grab some at your local supermarket.

Lisa Nimmo is an author, speaker and mum of two teenagers, based in Wellington New Zealand. If you’d like to know more visit lisanimmo.com

To receive more blogs like these direct to your inbox sign up here:  https://lisanimmo.com/opt-in/ 

Lisa Nimmo is an author, poet and mum of two teenagers, based in Wellington New Zealand. To receive more poems like these direct to your inbox, enter your details here:

One comment

Leave a Reply

Your email address will not be published.